No. You hold the approve button — nothing goes live without your sign-off. The team drafts, you approve, edit, or send it back with a note. If you later trust certain topics enough, you can switch on auto-publish for just those, and every action stays in the activity log.

You describe your brand voice once — tone, style, things never to say — and every role writes to it. You can sharpen the instructions in plain English anytime, and the critic role grades drafts against your standards before you ever see them.

Any language you configure — including right-to-left languages like Arabic, handled properly end to end. Social posting currently covers LinkedIn, X, Facebook and Instagram, with more channels on the roadmap.

Your blog lives on your own site, on your own domain — not on ours. Your web developer connects it with a small add-on in about an afternoon, and new posts, translations and sitemaps appear automatically from then on.

Every change is kept as a version you can compare side by side and restore in one click — articles, translations, social posts and images alike. And because you approve before anything publishes, mistakes get caught before your audience sees them.

Transparently. The platform tracks the real cost of every post — writing, images, translations and social — so AI usage is billed at cost with full visibility, never hidden behind a credit system.